Design for how people think : using brain science to build better products

Rethinking "the" experience -- The six minds of experience -- In the blink of an eye: vision, attention, and automaticity -- Wayfinding: where am I? -- Memory/semantics -- Language: I told you so -- Decision making and problem: enter consciousness, stage left -- Emotion: logical decision making meets its match -- Exposing secrets -- User research: contextual interviews -- Vision: are you looking at me? -- Language: did they just say that? -- Wayfinding: how do you get there? -- Memory: expectations and filling in gaps -- Decision making: following the breadcrumbs -- Emotion: the unspoken reality -- Putting the six minds to work in your designs -- Sense-making -- Putting the six minds to work: appeal, enhance, awaken -- Succeed fast, succeed often