Gender euphoria : stories of joy from trans, non-binary and intersex writers
Laura Kate Dale
Consumers are changing but the marketing categories used to identify them have not. Solomon shows how to engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. And reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.