Design for how people think : using brain science to build better products

Beskrivelse

Helps you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience.

Indhold

Seneste udgave,

Rethinking "the" experience -- The six minds of experience -- In the blink of an eye: vision, attention, and automaticity -- Wayfinding: where am I? -- Memory/semantics -- Language: I told you so -- Decision making and problem: enter consciousness, stage left -- Emotion: logical decision making meets its match -- Exposing secrets -- User research: contextual interviews -- Vision: are you looking at me? -- Language: did they just say that? -- Wayfinding: how do you get there? -- Memory: expectations and filling in gaps -- Decision making: following the breadcrumbs -- Emotion: the unspoken reality -- Putting the six minds to work in your designs -- Sense-making -- Putting the six minds to work: appeal, enhance, awaken -- Succeed fast, succeed often