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Design thinking for business growth : how to design and scale business models and business ecosystems


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Delivers an approach to designing and scaling business models and ecosystems. Michael Lewrick delivers a procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success.

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Contents: Ecosystem strategy; Design lenses toolbox; Reflection on design thinking for business growth; Examples of design thinking for business growth


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