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Exploring strategy : text and cases


Beskrivelse


This title includes coverage of key topic areas in this fast-moving discipline such as internationalisation, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

Indhold

Seneste udgave,

Indhold; Introducing strategy; The strategic position; Macro-environment analysis; Industry and sector analysis; Resources and capabilities; Stakeholders and governance; History and culture; Strategic choices; Business strategy and models; Corporate strategy and diversification; International strategy; Entrepreneurship and innovation; Mergers, acquisitions and alliances; Strategy in action; Evaluating strategies; Strategy development processes; Organising and strategy; Leadership and strategic change; The practice of strategy; Case studies


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