Getting gamers : the psychology of video games and their impact on the people who play them

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Summary: A psychologist and life-long fan of video games helps you understand what psychology has to say about why video games and mobile game apps are designed the way they are, why players behave as they do, and the psychological tricks used to market and sell them.

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Introduction. 1: Why Do Perfectly Normal People Become Raving Lunatics Online? 2: Why Do People Cheat, Hack, and Peek at Strategy Guides? 3: Why Are Fanboys and Fangirls So Ready for a Fight? 4: Why Do We Get Nostalgic About Good Old Games? 5: How Do Games Get Us to Keep Score and Compete? 6: How Do Games Get Us to Grind, Complete Side Quests, and Chase Achievements? 7: How Do Developers Keep Us So Excited About New Loot? 8: How Do Games Make Us Feel Immersed in Imaginary Worlds? 9: Why Do We Go Crazy for Digital Game Sales? 10: How Do Facebook Games and Smartphone Apps Get You With In-Game Purchases? 11: How Do Games Keep Players Paying? 12: How Do Games Get Players to Market to Each Other? 13: Do We Shape Our In-Game Avatars or Do They Shape Us? 14: Why Do We Like Violent Games So Much? And Should We Be Worried That We Do? 15: Do Video Games Make You Smarter? Outroduction: Where Do Psychology and Video Games Go From Here?