lorem ipsum dolor sit amet ...
Tidsskrift
...
...
...
...
...
...
...
...
...
...
...
...
Bog, 3. edition, 2020
Brand management : mastering research, theory and practice (engelsk)
Details
Description
A resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Content
Latest edition, bogPart I 1. Introduction Part II Overview: 2. brand management 1985 - 2013 3. Taxonomy 1985 - 2013 4. Other frameworks Part III 5. The economic approach 6. The identity approach 7. The consumer-based approach 8.The personality approac 9. The relational approach 10. The community approach 11. The cultural approac Part IV 12. Recent development 13. Future trends
Periodica
The article is a part of
The articles in are frequently about
Articles with same topics
In
Articles
All registered articles grouped by issue
...
...
...
...
...
More like this
The creative act : a way of being
Rick Rubin
Bæredygtige businessstudier
Organisation : fra teori til praksis
Brand management : co-creating meaningful brands
Michael Beverland
Launching & building a brand
Amy Will
Strategic brand management
Richard Rosenbaum-Elliott
Organizational behaviour
A framework for marketing management
Philip Kotler
The end of marketing : humanizing your brand in the age of social media
Carlos Gil
Visuel identitet : designprocessen
Anne Mette Hartelius