Books / nonfiction / lærebøger

Consumer behaviour : a European perspective


Description


Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.

Content

Latest edition,

Consumers in the market-place

Consumer behaviour and consumer society

Shopping, buying and disposing

How consumers see the world and themselves

Perception and meaning

The self

Motivation, lifestyles and values

Consumers as decision-makers

Learning and memory

Attitudes


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