Books / nonfiction

Decision strategy : behavioural economics as a growth driver (engelsk)


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Description


Med afsæt i beslutningsteori, internationale virksomheds-cases og strategisk problemløsning vises hvordan organisationer, der arbejder systematisk med adfærdsøkonomi og beslutningsteknik, kan skabe forbedring i både strategi og eksekvering.

Content

Latest edition, bog

What are good decisions?

What are decision heuristics?

Kill your darlings

The facts trap

Overconfidence

Loss aversion

Managed by emotions

Show your integrity

Partial conclusion : Overview of biases and definitions


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