Events management : an introduction (engelsk)

Charles Bladen

Details

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Description

"Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry. Written by a team of authors with many years' experience of working in the events industry, EVENTS MANAGEMENT: AN INTRODUCTION is the essential course text for any events management programme".

Content

Latest edition, bog

Introduction to events management -- Event project management : feasibility, planning, delivery and evaluation -- Event design and production -- Event operations -- Event human resource management -- Event finance -- Event marketing -- Event law, health, safety and risk management -- Sporting events -- Mega-events -- Events in the public and third sectors -- Business events -- Cultural events and festivals -- Event impacts and sustainability -- Events and the media