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Tidsskrift
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Bog, 3. edition, 2011
Details
Description
Vejledning i planlægning og afvikling af større begivenheder.
Content
Latest edition, bogContents; The events context; 1. An overview of the events field; 2. Perspectives on events; 3. Event impacts and legacies; 4. Event tourism planning; 5. Sustainable development and events; Planning; 6. The strategic planning function; 7. Conceptualising the event; 8. Project management for events; 9. Financial management and events; 10. Human resource management and events; 11. Marketing planning for events; 12. Promotion: integrated marketing communication for events; 13. Sponsorship of events; Event operations and evalution; 14. Staging events; 15. Logistics; 16. Legal issues of event management; 17. Risk management; 18. Evaluation and research; References; Index
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