Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Daniel Rowles
Emphasizes that experiential marketing is not just about creating a live event, but allows businesses to generate a surge of brand engagement through live content sharing and social media streams. The completely fresh content analyzes the latest industry advances and case studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the 'Pop-Up' phenomenon.