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Exploring innovation


Description


Written for business students, this book provides an introduction to defining, analysing, managing and fostering innovation. It contains examples and cases of innovative products and services that bring the new frontiers of business to life.

Content

Latest edition,

Part 1. What is innovation? 1. Introduction -- 2. Types of innovation -- 3. Theories of innovation -- Part 2. What does innovation involve? -- 4. Sources of innovation -- 5. The process of innovation -- 6. Value capture -- 7. Intellectual property rights -- Part 3. How do you manage innovation? 8. Innovation strategy -- 9. Technological entrepreneurs -- 10. Funding innovation -- 11. Managing innovation -- Part 4. Developments in innovation. 12. Innovation offshoring -- 13. Green innovation -- 14. National innovation systems


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