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Bog, 2. edition, 1997
Bog, 1988
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Description
In this revised and updated edition the author provieds an excellent guide to focus groups. He carefully considers their many uses in the research enterprise and discusses effective planning and research design for focus groups. Finally, he provides concrete and practical advice on how to conduct and analyze focus groups and considers additional possibilities.
Content
Latest edition, bogIndhold: Preface, Introduction, Focus groups as a qualitative method, The uses of focus groups, Planning for focus groups, Conducting and analyzing focus groups, Additional possibilities, Conclusions
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