Skip to content
Front pageBooksArticlesFilmMusicGamesSheet music

Search

Bookmarks

Menu

Books / nonfiction / lærebøger

Bog, 3. edition, 2020

Bog, 3. edition, 2020

Bog, 2. edition, 2015

Bog, 2. edition, 2015

Bog, 2010

Bog, 2010

Netnography : the essential guide to qualitative social media research

Robert V. Kozinets

Description

Vejledning i at udføre etnografisk forskning på nettet, også kaldet netnografi. Metoden er designet til at undersøge forbrugeradfærd blandt (sub-) kulturer og communities på internettet og bygger på de traditioner og teknikker, som kulturantropologien anvender. Der gives overblik over nyere forskning med fokus på metoderne og med eksempler på de nye elementer og tilfældigheder, som er vilkårene i studiet af blogging, microblogging, videocasting, podcasting, sociale netværks-sites, virtuelle verdener m.m.

Content

Latest edition,

Introducing : netnography, qualitative social media research methods, and this book

A history of social media

Media : communicating and connecting in the 21st century

Socialities : all the ways we connect

Praxis : introducing practices and data operations

Ethics : procedures and flowcharts, updates and rules

Data : the methodology of netnographic data collection

Investigating : five steps to social media data collection

Interacting : turning connection and communication into research data

Immersing : journaling and organizing a reflective curation

Integrating : combining telescopic and microscopic understandings

Analyzing : elemental data transformation operations

Interpreting : how to discover and make meaning from netnographic data

Communicating : presenting and publishing your netnography

The future of netnography

Periodica

The article is a part of

The articles in  are frequently about

Articles with same topics

In

Articles

All registered articles grouped by issue

...

...

...

...

...