"In a sense playing catchup, Elusive Butterfly Bob Lind has been pouring life's complexities into song across the past decade. Pure mid-'60s-style pop melodies set the tone here, as he observes romance and its wake, the peronal and the profound (album highlight "Back To Me In Memphis"), and, on "The Fading Man", realising that almost everyone, eventually, finds the world passing them by. By the closer, "Born For This", wherein music "is just why I exist", Lind's philosophy clicks into place".
