Books / nonfiction / bibliografier

The brand book : an insider's guide to brand building for businesses and organizations (engelsk)


Description


Provides a guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. The author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice.

Information and editions