Books / nonfiction

The brand book : an insider's guide to brand building for businesses and organizations (engelsk)


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Provides a guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. The author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice.

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