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Bog, 1999
The experience economy : work is theatre & every business a stage (engelsk)
Details
Description
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Content
Latest edition, bogPREVIEW Step Right Up ix 1 Welcome to the Experience Economy 1 2 Setting the Stage 27 3 The Show Must Go On 45 4 Get Your Act Together 69 5 Experiencing Less Sacrifice 81 INTERMISSION A Refreshing Experience 95 6 Work Is Theatre 101 7 Performing to Form 119 8 Now Act Your Part 139 9 The Customer Is the Product 163 10 Finding Your Role in the World 185 ENCORE Exit, Stage Right 205 Notes 207 Index 231 Credits 249 About the Authors 253
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