Intro -- Title Page -- Copyright -- Dedication -- Acknowledgment -- Contents -- Introduction -- Chapter 1. The Science and Mechanics of Sending and Receiving Emails -- Chapter 2. CAN SPAM Laws, SPAM Filters, Junk Folders, ISPs, and Other Barriers to Email Deliverability -- Chapter 3. Anatomy of an Email Message -- Chapter 4. Optimizing the All-Important "From" and Subject Lines -- Chapter 5. Rules for Writing Clear, Compelling Emails -- Chapter 6. Email Design Options: Text, HTML, Text in an HTML Shell -- Chapter 7. Rich Media and Embedded Video -- Chapter 8. Hyperlinks, CTAs (Calls to Action), and Landing Pages -- Chapter 9. Autoresponders -- Chapter 10. Writing and Publishing an Email Newsletter -- Chapter 11. Personal Emails for Every Occasion -- Chapter 12. Business Emails for Every Occasion -- Chapter 13. Email Marketing that Sells -- Chapter 14. The Role of Email in Content Marketing -- Chapter 15. Device-Specific Email Design -- Chapter 16. Integrating Email into a Multichannel Communications Program -- Appendix I: Emoticons and Emojis -- Appendix II: Model Marketing Email Messages -- Appendix III: Sample E-Newsletters -- Appendix IV: Select Email Service Providers -- Appendix V: Email Marketing Fundamentals at a Glance -- About the Author -- Index
