Bog, 2014
1. Canvas. 1.1 Customer Profile. 1.2 Value Map. 1.3 Fit. 2. Design. 2.1 Prototyping Possibilities. 2.2 Starting Points. 2.3 understanding Customer. 2.4 Making Choices. 2.5 Finding the Right Business Model. 2.6 Designing in Established organizations. 3. Test. 3.1 What to Test. 3.2 Testing Step-by-Step. 3.3 Experiment library. 3.4 Bringing it All Together. 4. Evolve. Create Alignment. Measure & Monitor. Improve Relentlessly. Reinvent Yourself Constantly. Taobao: Reinventing (E-)Commerce
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