Nudge : improving decisions about health, wealth, and happiness

"Nudge" is about choices, how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom of choice. Straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.