Books / nonfiction

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant


Description


Om at finde den strategi, der gør virksomheden unik på markedet, og gør virksomheden sine konkurrenter overlegen. Ledelsen skal ikke fokusere på dødelig konkurrence, som priskonkurrence, men på kreativitet og nye ideer.

Content

Latest edition,

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy


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Reviews (3)


Lederne

Årg. 89, apr. (2005)

By

By

ube

Årg. 89, apr. (2005)


Jyllands-posten

d. 23. Feb. 2005

By

By

Henrik Ørholst

d. 23. Feb. 2005


Børsen

d. 11. Feb. 2005

By

By

Steen Hildebrandt

d. 11. Feb. 2005