Books / nonfiction

Change by design : how design thinking transforms organizations and inspires innovation


Description


Show how the techniques and strategies of design belong at every level of business.

Content

Latest edition,

Getting under your skin, or, How design thinking is about more than style

Converting need into demand, or, Putting people first

A mental matrix, or, "These people have no process!"

Building to think, or, The power of prototyping

Returning to the surface, or, The design of experiences

Spreading the message, or, The importance of storytelling

Design thinking meets the corporation, or, Teaching to fish

The new social contract, or, We're all in this together

Design activism, or, Inspiring solutions with global potential

Designing tomorrow - today


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