Books / nonfiction / lærebøger

Corporate communication : a guide to theory & practice


Description


The text has been updated to include changes to the workplace in light of the Covid-19 pandemic, the impact of hybrid working on employee communication, and the increasing focus on sustainability. Updated case studies include Starbucks, Amazon, Microsoft and British Airways.

Content

Latest edition,

Introduction to Corporate Communication - Defining Corporate Communication - Corporate Communication in Contemporary Organizations - Corporate Communication in a Changing Media Environment - Conceptual Foundations - Stakeholder Management and Communication - Corporate Identity, Branding and Corporate Reputation - Corporate Communication in Practice - Communication Strategy and Strategic Planning - Research and Measurement - Specialist Areas in Corporate Communication - Media Relations - Employee Communication - Issues Management - Crisis Communication - Leadership and Change Communication - Corporate Social Responsibility (CSR) and Community Relations


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