Bog, 4. edition, 2025
Bog, 3. edition, 2022
Bog, 2. edition, 2018
Bog, 2014
Introduction -- Digital branding in perspective -- What digital branding really means -- Focusing on value -- -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search – Mobile -- Online advertising -- Email marketing -- CRM and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- The role of analytics -- Bridging the gaps -- The importance of asking questions -- Conclusion
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