"His choice of musical foil for this endeavour is one Andrew Watt, the Grammy-winning super-producer whose recent clients have included Miley Cyrus, Morrissey and Elton John. It doesn't seem the most obvious fit, although Watt's pedigree with legacy rockers includes Ozzy Osborne's recent return-to-form solo albums, and he has been highly enthusiastic about working with Pop, a "true fucking icon". As executive producer, co-writer, guitarist and pianist, Watt has made Iggy Pop's music sound contemporary but not at the expense of his inimitable voice and character ... Every Loser's main flaw is that you're left wanting more".