"From the moment Kane Brown's Experiment begins, you can tell that something is different. The identity he's established for himself with his previous work remains, but he's a gained a maturity that makes for a strong album that lives up to its namesake comprised by themes of romance, loneliness and self-growth ... Experiment finds the breakthrough star branching out sonically and lyrically, taking command of his voice, whether bravely facing adversity or expressing sincerity when talking about his wife and their life together. Brown brings a sense of strength to his storytelling, which contributes to the larger picture of country music".