Books / nonfiction

Guerrilla marketing : advertising and marketing definitions, ideas, tactics, examples, and campaigns to inspire your business success. Volume 1 (engelsk)


Description


Jason Myers and Merrilee Kimble are continuing Jay Conrad Levison's unconventional system of marketing, introduced in 1984. They spend the first section reviewing the strong foundational elements of Guerrilla Marketing and the remaining sections sharing today's Guerrilla Marketing tactics, tools, and tips.