Books / nonfiction

Market research and statistics


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Contents: 1: Information collection. 2: Survey design. 3: Contact form. 4: Questionnaire & response scales. 5: Sampling and uncertainty. 6: Estimation and confidence intervals. 7: Hypothesis testing. 8: Goodne4ss-of-fit tests. 9: Qualitative analysis. 10: Reporting & follow-up on the analysis.

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Latest edition,

Contents: Information collection. Survey design. Contact form. Questionnaire & response scales. Sampling and uncertainty. Estimation and confidence intervals. Hypothesis testing. Goodness-of-fit tests. Qualitative analyses. Reporting & follow-up on the analysis


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