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Market your way to growth : 8 ways to win


Description


Summary: "With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website.

Content

Latest edition,

Introduction: preparing to master the eight pathways to growth

Grow by building your market share

Grow through developing committed customers and stakeholders

Grow by developing a powerful brand

Grow by innovating new products, services, and experiences

Grow by international expansion

Grow by mergers, acquisitions, alliances, and joint ventures

Grow by building an outstanding reputation for social responsibility

Grow by partnering with government and NGOs


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