Bog, 14. edition, 2011
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets
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Kvalitative metoder : en grundbog
Relationel ledelse : dialogisk baseret samarbejde
Lone Hersted
Marketing management
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Forretning for fremtiden : succes med verdensmålene
Kristoffer Nilaus Tarp
Transformative marketing : combining new age technologies and human insights
V. Kumar
Social media marketing: a practitioner approach : the ultimate strategy guide for social media success to grow your business
Svend Hollensen
Samarbejdet om den åbne skole : veje til fornyelse af undervisning i naturfag, teknologi og engineering
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Bæredygtig organisations- og forretningsudvikling : en praksisbog om at stille kraftfulde spørgsmål
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Marketing 3.0 : markedsføring med mennesket i centrum
Philip Kotler
Ledelse for praktikere
Jørn Lund (f. 1955-01-12)
