The fashioned body : fashion, dress and modern social theory
Joanne Entwistle
As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, "branding ourselves" or actively defining our selves for others has become the norm. This book shows us how we arrived at this moment of fervent personal branding. Through a series of chronological biographical essays on famous (and infamous) "self-creators" in the modern Western world, from the Renassiance to the Enlightenment to modern capitalism and finally to our present moment of mass media, Burton examines the theories and forces behind our never-ending need to curate ourselves.