Giv dit brand en personlig stemme : effektfulde kampagner med strategisk brug af influencermarketing
Louise Bonfils Høck (f. 1991)
A great brand voice grabs attention, persuades your audience, and builds loyalty. West helps you discover the three levels that every brand voice operates on, and learn step-by-step how to create practical tone of voice guidelines, flex your brand voice for different situations, and get organisational support to create the change you want.