Books / nonfiction / vejledninger

Strong language : the fastest, smartest, cheapest marketing tool you're not using (engelsk)


Description


A great brand voice grabs attention, persuades your audience, and builds loyalty. West helps you discover the three levels that every brand voice operates on, and learn step-by-step how to create practical tone of voice guidelines, flex your brand voice for different situations, and get organisational support to create the change you want.

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