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Tidsskrift
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Bog, 2. revised edition, 2015
Bog, 2. revised edition, 2015
Bog, 1. edition, 2014
Bog, 1. edition, 2011
Details
Description
To illustrate the persuasive nature of professional texts, from instructions to advertisements and press releases, key aspects from rhetoric are combined with elements from communication and genre theory, text linguistics, pragmatics, grammar and M.A.K. Halliday's Systemic functional linguistics. [Publisher's note].
Content
Latest edition, bogThe framework
Genre
Speech acts
Text functions
Text types - modes of writing
Move structure
Strategies at the ideational level : the topic
Strategies at the interpersonal level : sender's attitude and sender/reciever relationship
Strategies at the textual level I : coherence and cohesion
Strategies at the textual level II : tropes and figures
Strategies at the textual level III : syntax
Keywords
Periodica
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