Books / nonfiction

The communications advisor : a theoretical perspective


Description


Med en kombination af den nyeste teori om strategi og ledelse samt erfaringer, tavs viden og gode råd fra ikke mindre end 65 kommunikationsrådgivere og 19 CEOs fra 13 forskellige brancher søger bogen at give svar på, hvad der kendetegner en god kommunikationsrådgiver i toppen af erhvervslivet. For kommunikationsrådgivere og studerende.

Content

Latest edition,

Introducing the theoretical perspective

Setting the scene : the organization and the CEO in a contemporary world

The development of strategic leadership communication and CEO communication

Portrait of the trusted communications advisor

Introducing the practical perspective

The professional practice of the trusted communications advisor

How to understand and navigate the business context

How to build a trustful relationship with the CEO

The extensive competence profile of the trusted communications advisor

How to take charge of your own competence development

Over the horizon : the communications advisor in the future


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