"Rueful but bouncy, The Evolution of Man is a mea culpa that finds itself on trend. The titles provide a flavour: All My Lows, is one, Crying Out for Help is another, in which Example declares "I'm just a half-empty mug". And yet all this navel-gazing pulsates in the most outgoing way. Every song is like a giant laser-guided cattle prod, cranking up the V Festival crowd before a thoughtful middle eight blithely brings you to a point of catharsis. You can either be appalled at how cravenly pre-planned this music is, and cringe at how Snakeskin references Nirvana and the Grand Poobah of maladjustedness, Kurt Cobain. Or you can grudgingly admire the skill involved and the eloquent candour with which Gleave strives to be a better man in the pop vernacular of 2012".