Inside Apple : sådan fungerer verdens mest succesrige og hemmelighedsfulde virksomhed
Adam Lashinsky
Apple, Amazon, Google and Facebook are in an unprecedented race towards a $1 trillion valuation and whoever gets there first will exert untold influence over the global economy, public policy and consumer behaviour. How did these four become so successful? How high can they continue to rise? Does any other company stand a chance of competing? To these questions and more, acclaimed NYU Stern professor Scott Galloway brings bracing answers.
