Books / nonfiction

The lean startup : how constant innovation creates radically successful businesses


Description


Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late. Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

Content

Latest edition,

Part one VISION -- 1.Start -- 2.Define -- 3.Learn -- 4.Experiment --Part two STEER -- 5.Leap -- 6.Test -- 7.Measure -- 8.Pivot (or Persevere) -- Part three ACCELERATE -- 9.Batch -- 10.Grow -- 11.Adapt -- 12.Innovate -- 13.Epilogue: Waste Not -- 14.Join the Movement


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