"During his decade of dominance, the sound of mainstream modern country was largely the sound of Luke Bryan: cheerful odes to country, drinking, and love ... On What Makes You Country, he's not quite so slick. Covered in a shiny electronic gloss, the album flits between slow-burners and mellow pop ... When it comes to the ballads, though, or the numerous laid-back pop numbers, Bryan demonstrates that familiar, friendly charm, and that helps sell productions that are otherwise trying a little too hard to make him sound a little less cozy".