"Three years and a switch from Polydor to Adele/Florence producer Paul Epworth's indie label later, the 29-year-old Devon-born Londoner slightly changes tack. When YU- pronounced 'You' and also 'Why You' - investigates the same themes, it's within a relationship. It's an album about love: insecurities, desire, contentment and the shifting balance of power. Her vehicle, again, is smooth, sultry, minimalist, electronic soul and R&B, somewhere between James Blake and Sade or Minnie Ripperton".