24 questions for planned communication (engelsk)

Indhold; 1. Who is the target group; 2. What is the message; 3. What medium should be used; 4. What is the intended effect on the target group; 5. What is the purpose of the intended effect on the target group; 6. Who is the sender; 7. What is the intended effect on the sender; 8. What is the purpose of the intended effect on the sender; 9. How is the target group affected by similar messages; 10. Has the product been made before; 11. Where, when, and how is the target group going to meet the product; 12. How is the product going to be distributed; 13. What media genre(s) should be used; 14. How should the media genre(s) be used; 15. What skills should the producer have; 16. What knowledge should the producer have; 17. How much should be included; 18. What equipment is necessary; 19. What is the budget; 20. What kinds of legal problems could occur; 21. What kinds of ethical problems could occur; 22. What is the name of the product; 23. What is the timetable; 24. What is the easiest way of making the product