Adland : a global history of advertising

Pioneers of persuasion. From propaganda to soap. Madison Avenue aristocracy. Creative revolutionaries. The Chicago way. The Brit pack. Eighties extravagance. The French connection. European icons. Media spins off. Consolidation incorporated. Japanese giants. The alternatives. Dotcom boom and bust. Latin spirit. International outposts. Shooting stars. Controversy in Cannes. New frontiers. The agency of the future