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Tidsskrift
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Bog, 2006
Detaljer
Beskrivelse
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. In fact, these brands are worth many times more than the book value of the property used to make these brands.Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont,...
Indhold
Seneste udgave, bogBeing Known or Being One of Many * To Brand or Not to Brand * B2B Branding Dimensions * Acceleration through Branding * Success Stories of B2B Branding * Beware of Branding Pitfalls * Future Perspective
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