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Tidsskrift
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Bog, 2006
Brand culture (engelsk)
Detaljer
Beskrivelse
Shows that neither managers nor consumers completely control branding processes. This book places brands within the context of culture, and investigates these complex foundations. It covers: the role of consumption; brand management; and others. It is aimed at those interested in brands, consumers and the cultural landscape that surrounds them.
Indhold
Seneste udgave, bogCorporate perspectives on brand culture
Clarifying brand concepts
Consuming brand culture
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