Business model generation : a handbook for visionaries, game changers, and challengers

Alexander Osterwalder, Yves Pigneur

Detaljer

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Beskrivelse

Summary: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation . Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and.

Indhold

Seneste udgave, e-bog

1. Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2. Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3. Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4. Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5. Process -- Business model design process -- Outlook -- Afterword -- Where did this book come from? -- References