Business writing today : a practical guide (engelsk)

1.Cover 2.Half Title 3.Acknowledgements 4.Title Page 5.Copyright Page 6.Brief Table of Contents 7.Table of Contents 8.Preface 9.Acknowledgments 10.Part I A Structured Planning System for All Your Communication 11.Chapter 1 Business Writing in the Digital Age—and You 12.Chapter 2 Writing to Accomplish Goals Build the Foundation for Every Message 13.Chapter 3 Putting the Planning Structure to Work Always Know What to Say 14.Part II Practical Techniques to Sharpen and Improve Your Writing 15.Chapter 4 Good Sentences, the Right Words The Heart of Good Writing 16.Chapter 5 The Whole Picture Pulling Your Best Message Together 17.Part III The Basics of Business Communication 18.Chapter 6 E-Mail Your Everyday Chance to Build a Professional Image 19.Chapter 7 Applying for Jobs Résumés, Cover Letters and Networking 20.Chapter 8 Letters and Memos They Still Count 21.Part IV Creating Persuasive Messages, Documents and Materials 22.Chapter 9 Writing to Persuade, Part 1 The Tools and Techniques 23.Chapter 10 Writing to Persuade, Part 2 Creating Successful Business Documents 24.Part V Writing for the Interactive World 25.Chapter 11 Writing for Websites and Online Readers Your Ticket to a Level Playing Field 26.Chapter 12 Business Meets the Interactive World Leveraging Internet Opportunities 27.Part VI Writing for Oral Presentation, Video and Public Relations Purposes 28.Chapter 13 Present Yourself Write Well to Speak Well 29.Chapter 14 Putting Journalism and Public Relations Techniques to Work for You Professional Strategies, Techniques and Tips 30.In Conclusion 31.Index 32.About the Author