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Bog, 2007

Bog, 2007

Bog, 2007

Bog, 2007

Competitive identity : the brand management for nations, cities and regions

Simon Anholt

Beskrivelse

Summary: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Indhold

Seneste udgave,

Indhold: What is competitive identity? ; The theory of competitive identity ; Understanding national image ; Planning for competitive identity ; Implementing competitive identity ; Competitive identity and development

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