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Tidsskrift
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Bog, 14. edition, 2024
Bog, 12. edition, global edition, 2018
Bog, 7. edition, 2007
Detaljer
Beskrivelse
The Fourteenth Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
Indhold
Seneste udgave, bogFoundations of consumer behavior
an introduction to consumer behavior(Buying, having and being)
Consumer and social well-being(Buying, having and being)
Internal influences on consumer behavior
Perception(Buying, having and being)
Learning and memory(Buying, having and being)
Motivation and affect(Buying, having and being)
mind, gender and body(The self)
Personality, lifestyles and values(The self)
Choosing and using products
Attitudes and persuasive communications(The self)
Decision making(The self)
Buying, using and disposing(The self)
Consumers in their social and cultural settings
Groups and social media(The self)
Income and social class(The self)
Subcultures(The self)
Culture(The self)
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