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Tidsskrift
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Detaljer
Beskrivelse
Summary: "Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment.".
Indhold
Seneste udgave, bogPart I: AN INTRODUCTION TO CONSUMER BEHAVIOR. -- 1. Understanding Consumer Behavior. -- Appendix: Developing Information about Consumer Behavior. -- Part II: THE PSYCHOLOGICAL CORE. -- 2. Motivation, Ability, and Opportunity. -- 3. From Exposure to Comprehension. -- 4. Memory and Knowledge. -- 5. Attitudes Based on High Effort. -- 6. Attitudes Based on Low Effort. -- Part III: THE PROCESS OF MAKING DECISIONS. -- 7. Problem Recognition and Information Search. -- 8. Judgment and Decision Making Based on High Effort. -- 9. Judgment and Decision Making Based on Low Effort. -- 10. Post-Decision Processes. -- Part IV: THE CONSUMER?S CULTURE. -- 11. Social Influences on Consumer Behavior. -- 12. Consumer Diversity. -- 13. Household and Social Class Influences. -- 14. Psychographics: Values, Personality, and Lifestyles. -- Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES. -- 15. Innovations: Adoption, Resistance, Diffusion. -- 16. Symbolic Consumer Behavior. -- 17. Marketing, Ethics, and Social Responsibility in Today?s Consumer Society
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