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Tidsskrift
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Bog, 7. edition, 2019
Bog, 6. Edition, 2016
Bog, 3. ed., 2006
Detaljer
Beskrivelse
Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.
Indhold
Seneste udgave, bogConsumers in the market-place
Consumer behaviour and consumer society
Shopping, buying and disposing
How consumers see the world and themselves
Perception and meaning
The self
Motivation, lifestyles and values
Consumers as decision-makers
Learning and memory
Attitudes
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